On October 22, 2017, Chris Shepherd, along with the HOUBBQ Collective, will host the 3rd annual Southern Smoke. A dream team of Southern chefs and pitmasters will cook—some of last year’s favorites are returning, as well as some new faces. Chris will turn Underbelly, Hay Merchant and Blacksmith into a massive street party, with the goal of raising $300,000 for the MS Society.


October 22, 2017
October 22, 2017
4:00 pm-8:00 pm

at 1018 and 1100 Westheimer Road
VIP hour 3-4pm

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General Admission - $200
VIP - $350
Lexus Super VIP Ticket - $1,000 (limited to 20 guests)

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The Cause

When Chris Shepherd learned his good friend and former sommelier Antonio Gianola had been diagnosed with multiple sclerosis, his first reaction was to “throw a huge party and raise a ton of money.” He turned Underbelly, Hay Merchant and Blacksmith into a huge street party and with the help of his friends in Houston and beyond, raised $184,000 for the MS Society. In two years, Southern Smoke has raised nearly $500,000, and he plans to raise even more this year.
“Houston is an incredibly generous city and helped us almost double our fundraising goal last year,” said Chris, “This year, with this incredible group of talented cooks, the goal is even higher. I can’t think of better people to help me honor Antonio and do what we can to fight this disease that has taken such a toll on our industry.”

Who We Teamed With

Multiple Sclerosis

About Multiple Sclerosis

Multiple sclerosis, an unpredictable, often disabling disease of the central nervous system, interrupts the flow of information within the brain, and between the brain and body. Symptoms range from numbness and tingling to blindness and paralysis. The progress, severity and specific symptoms of MS in any one person cannot yet be predicted, but advances in research and treatment are moving us closer to a world free of MS. Most people with MS are diagnosed between the ages of 20 and 50, with at least two to three times more women than men being diagnosed with the disease. MS affects more than 2.3 million worldwide.

About the National MS Society

The Society mobilizes people and resources to drive research for a cure and to address the challenges of everyone affected by MS. In 2014, the Society invested $50.6 million to advance more than 380 research projects around the world in order to stop MS in its tracks, restore what has been lost and end MS forever. Through its comprehensive nation-wide network of programs and services, it also helped more than one million people affected by MS connect to the people, information and resources needed to live their best lives.

See The 2016 Event