Rachel Karten is a social media consultant and author of the industry newsletter Link in Bio. She has worked in social media for over 12 years and previously led the social media team at Bon Appétit and Epicurious. With Karten at the helm the social team garnered much praise and won both a social Webby Award and a prestigious National Magazine Award for best social. Since leaving Condé Nast, Karten has been consulting on social media strategies for brands like Google, CAVA, and many more. Her newsletter Link in Bio has over 100,000 subscribers and is a top Business publication on Substack.