For us to help, we need help.

From Hurricane Beryl to fires in Ruidoso, and every crisis in between, Southern Smoke Foundation is there for food and beverage workers. We keep families safe in their homes. We keep the lights on for thousands. We keep the industry moving.

Application Deadlines
Ruidoso fires: Wednesday, July 31, 2024
Hurricane Beryl: Friday, August 16, 2024

For us to grant emergency relief funds to our applicants, we need funding, too.

Help us help someone today.

Petter Pettersen

Immediate Past President

Petter Aa. Pettersen, a native Norwegian turned Texan, is a graduate from the University of Oslo with a Master of Law. During his 17+ year career with AIG, he relocated from Oslo, Norway to Houston in 2011. Upon putting boots on the ground in Houston he quickly fell in love with and felt welcomed by its vast and diverse culinary community, having worked and managed events in the hospitality industry for several years in Norway while in law school. Petter now considers a Central Texas ranch home, with his wife and two rescue dogs, where they own and operate a registered Ultrablack and Brangus Cattle genetics operation focused on improving beef carcass traits. Petter currently holds a global executive role with AIG, focused on developing innovative risk solutions within the specialty insurance industry.

Petter is an avid outdoorsman, a food & wine lover, and also holds board positions with a number of private companies. He served as VP of Southern Smoke from 2019-2020 and Board President from 2020 throughout 2023.